Marketing · Analytics and Optimization

Know what your marketing does — and improve it.

Google Analytics 4, Tag Manager, Meta Pixel and conversion APIs set up correctly; dashboards and funnel analysis that show what is happening; A/B testing and monthly reports that turn data into decisions.

Tell us about your project What is included
  • Tracking you can rely on
  • One dashboard instead of six exports
  • Improvements proven by testing
  • Senior-ledEvery project is led by an experienced specialist
  • Distributed teamWorking online across countries and time zones
  • MultilingualEnglish · Français · العربية
  • One accountable partnerStrategy, design, development and growth together

01 / What it is

What Analytics and Optimization includes.

Analytics and optimization is the measurement layer under everything else: Google Analytics 4 and Google Tag Manager setup, Meta Pixel and conversion APIs, conversion tracking across forms, calls and purchases, dashboard creation, funnel analysis, A/B testing and monthly performance reports.

  • Google Analytics 4 setup
  • Google Tag Manager
  • Meta Pixel and conversion APIs
  • Conversion tracking
  • Dashboard creation
  • Funnel analysis
  • A/B testing
  • Monthly performance reports

02 / Problems it solves

When this is the right service.

  • 01

    Numbers nobody trusts

    Tracking is audited and rebuilt so the data is complete and consistent.

  • 02

    Conversions not measured

    Forms, calls, chats and purchases are tracked as events across platforms.

  • 03

    Reports that take days to build

    Dashboards pull the numbers together automatically.

  • 04

    Changes based on guesses

    Funnel analysis and A/B tests show where and what to improve.

03 / Deliverables

What you receive.

  • GA4 and Tag Manager configured and documented
  • Pixel and conversion API implementation
  • Conversion and event tracking plan
  • Reporting dashboard (Looker Studio or similar)
  • Funnel analysis and improvement recommendations
  • A/B test plan, execution and results
  • Monthly performance report

04 / Ideal for

Who this fits.

  • Businesses spending on ads without clear attribution
  • Companies with several tools and no single view
  • Ecommerce brands optimising checkout and product pages
  • Teams that want decisions based on data

05 / Process

How the work is delivered.

Four steps, one accountable lead, progress you can see at every stage.

  1. 01

    Audit

    Existing tracking, tags and reports are reviewed for gaps and errors.

  2. 02

    Implement

    Tracking, tags, pixels and conversions are set up and tested.

  3. 03

    Report

    Dashboards and monthly reporting are built around your goals.

  4. 04

    Optimise

    Funnel analysis and A/B tests drive ongoing improvements.

06 / Selected project

Digital marketing · Berlin, Germany

One growth engine for a B2B SaaS entering new markets

Campaigns, landing pages and tracking connected into one measurable loop across three countries.

See Marketing projects

07 / Why WeYeb

Small team. Senior attention. Work built for your market.

  • 01

    Clarity before decoration

    We settle what the work has to say and do before we decide how it looks.

  • 02

    Senior hands, small team

    No layers between you and the people making decisions on your project.

  • 03

    Built for the market it serves

    Language, culture and buying context shape the work from the start.

  • 04

    Honest about outcomes

    We measure what matters, report it plainly and only claim results we can show.

08 / Engagement options

Three ways to work together.

Scopes are agreed in writing before work starts. We will tell you which one fits after a first conversation.

01

Tracking setup

GA4, Tag Manager, pixels and conversion tracking implemented once.

Discuss this option

The team understood the business before proposing the work. Every decision had a clear reason behind it, and the result is something we actually use.”

[Client name][Role][Company]

09 / Questions

Before you decide.

Often partly. An audit shows exactly what is missing, duplicated or broken before we change anything.

We implement consent-aware tracking and work with your privacy adviser on what applies in your markets.

Enough for statistically meaningful results — we tell you honestly when a test is not worth running.

10 / Next step

Ready to talk about Analytics and Optimization?

Tell us about your business, your audience and what needs to change. We will review the project and come back with a clear next step.

Tell us about your project

A senior team member will reply within one business day.

11 / Related services

All services