Graphic Design · Brand Identity

An identity that stays consistent across markets.

We design logos and visual identities that work at every size, in every language and on every channel — with the colour, typography and guidelines your team needs to keep them consistent.

Tell us about your project What is included
  • A recognisable identity your team can apply
  • Typography and colour that work in Latin and Arabic scripts
  • Guidelines that end “which logo do we use?”
  • Senior-ledEvery project is led by an experienced specialist
  • Distributed teamWorking online across countries and time zones
  • MultilingualEnglish · Français · العربية
  • One accountable partnerStrategy, design, development and growth together

01 / What it is

What Brand Identity includes.

Brand identity is the visual system that represents your business: logo, colour and typography systems, imagery style and the rules for using them. We design new identities, refresh existing ones and adapt brands for new markets and languages.

  • Logo design
  • Visual identity
  • Color and typography systems
  • Brand guidelines
  • Brand refresh and rebranding
  • Multilingual brand adaptations

02 / Problems it solves

When this is the right service.

  • 01

    The brand looks different everywhere

    Website, decks and social media each drift. A system and guidelines bring them back together.

  • 02

    The logo has not aged well

    A refresh keeps the recognition you have earned while modernising what has dated.

  • 03

    It falls apart in another language

    We design identities that hold up in French, Arabic and other scripts from the start.

  • 04

    Nobody knows the rules

    Guidelines and templates let anyone apply the brand correctly without a designer.

03 / Deliverables

What you receive.

  • Logo system (primary, secondary, marks) in all formats
  • Colour and typography specifications
  • Visual language: imagery, iconography, layout principles
  • Brand guidelines document
  • Core application templates
  • Multilingual variants where required

04 / Ideal for

Who this fits.

  • New businesses that need a credible identity fast
  • Established companies whose brand no longer fits
  • Businesses expanding into new countries or languages
  • Organisations preparing for a website redesign

05 / Process

How the work is delivered.

Four steps, one accountable lead, progress you can see at every stage.

  1. 01

    Brand discovery

    Positioning, audience, competitors and the personality the brand should convey.

  2. 02

    Concepts

    Two or three identity directions, each explained with reasons.

  3. 03

    Refinement

    The chosen direction is developed across colour, type and applications.

  4. 04

    Guidelines and hand-over

    Files, guidelines and templates delivered and walked through with your team.

06 / Selected project

Graphic design · Casablanca, Morocco

An identity that stays consistent from Casablanca to Dubai

A brand system built to work in French and Arabic, with stationery, social templates and guidelines the client can run themselves.

See Graphic Design projects

07 / Why WeYeb

Small team. Senior attention. Work built for your market.

  • 01

    Clarity before decoration

    We settle what the work has to say and do before we decide how it looks.

  • 02

    Senior hands, small team

    No layers between you and the people making decisions on your project.

  • 03

    Built for the market it serves

    Language, culture and buying context shape the work from the start.

  • 04

    Honest about outcomes

    We measure what matters, report it plainly and only claim results we can show.

08 / Engagement options

Three ways to work together.

Scopes are agreed in writing before work starts. We will tell you which one fits after a first conversation.

03

Refresh or adaptation

Modernising an existing identity or adapting it for a new market.

Discuss this option

The team understood the business before proposing the work. Every decision had a clear reason behind it, and the result is something we actually use.”

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09 / Questions

Before you decide.

Usually two or three considered directions rather than dozens of variations — each with reasoning, so the choice is strategic.

Yes. You own the identity and receive vector files, fonts specifications and everything needed to use it.

Yes — bilingual and right-to-left adaptation is a regular part of our work.

10 / Next step

Ready to talk about Brand Identity?

Tell us about your business, your audience and what needs to change. We will review the project and come back with a clear next step.

Tell us about your project

A senior team member will reply within one business day.

11 / Related services

All services