Strategy sprint
A focused two-week engagement that ends with a sitemap, journeys and recommendation.
Discuss this optionWeb Development · Website Strategy
A website plan that starts with the business, not the template.
Before a single screen is designed, we settle what your website has to say, who it is for, how visitors should move through it and what “working” means. Everything that follows is built on that.
- A clear structure the whole team agrees on
- Pages planned around real visitor journeys
- Technical choices made before they get expensive
- Senior-ledEvery project is led by an experienced specialist
- Distributed teamWorking online across countries and time zones
- MultilingualEnglish · Français · العربية
- One accountable partnerStrategy, design, development and growth together
01 / What it is
What Website Strategy includes.
Website strategy is the thinking that happens before design and development. We audit what you have, look at what competitors do, map the pages and information your visitors need, plan the journeys that lead to an enquiry or a sale, and recommend the technical approach that fits your budget and team.
- Website audit
- Competitor analysis
- Sitemap and information architecture
- User journey planning
- Conversion strategy
- Technical recommendations
02 / Problems it solves
When this is the right service.
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01
The site explains nothing
Visitors leave because the pages do not answer their first questions. A strategy defines the message page by page.
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02
Endless redesign debates
Without an agreed plan, every design review becomes a matter of taste. A written structure ends that.
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03
Traffic that never converts
Journeys are planned around the actions you need — enquiry, call, purchase — not around decoration.
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04
Wrong platform, twice
Choosing a CMS or stack after the fact costs a rebuild. We recommend the right one first.
03 / Deliverables
What you receive.
- Audit report with prioritised findings
- Competitor and market snapshot
- Sitemap and page-by-page content outline
- User journey maps for key audiences
- Conversion plan: goals, calls to action, measurement
- Technical recommendation and project roadmap
04 / Ideal for
Who this fits.
- Businesses planning a new website or a full redesign
- Companies whose current site gets traffic but few enquiries
- Teams that need internal alignment before they invest
- Organisations entering a new market or language
05 / Process
How the work is delivered.
Four steps, one accountable lead, progress you can see at every stage.
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01
Discovery
A structured conversation about your business, audience, offer and what the website must achieve.
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02
Audit and research
We review your current site, analytics and competitors and identify what to keep, fix and add.
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03
Structure and journeys
Sitemap, page outlines and journeys are drafted and refined with you.
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04
Recommendation
You receive a clear plan and technical recommendation you can act on — with us or with any other team.
06 / Selected project
Turning a complex B2B offer into a clear digital platform
A multilingual corporate website that explains a technical offer plainly and qualifies leads before they reach sales.
See Web Development projects07 / Why WeYeb
Small team. Senior attention. Work built for your market.
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01
Clarity before decoration
We settle what the work has to say and do before we decide how it looks.
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02
Senior hands, small team
No layers between you and the people making decisions on your project.
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03
Built for the market it serves
Language, culture and buying context shape the work from the start.
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04
Honest about outcomes
We measure what matters, report it plainly and only claim results we can show.
08 / Engagement options
Three ways to work together.
Scopes are agreed in writing before work starts. We will tell you which one fits after a first conversation.
Strategy + design
The strategy phase rolls straight into UI/UX design with the same team.
Discuss this optionFull project
Strategy, design, development and launch support as one accountable engagement.
Discuss this optionThe team understood the business before proposing the work. Every decision had a clear reason behind it, and the result is something we actually use.”
09 / Questions
Before you decide.
Yes. Everything is documented so any competent team can build from it. Many clients continue with us, but there is no lock-in.
Usually two to three weeks, depending on how quickly we can access stakeholders, analytics and existing material.
A lighter version, yes. Even a five-page site benefits from a clear message, structure and conversion goal — it simply takes less time.
10 / Next step
Ready to talk about Website Strategy?
Tell us about your business, your audience and what needs to change. We will review the project and come back with a clear next step.